INSIGHTS

Our time in the field gives us knowledge. It inspires our ideas and
solutions. Every one of them has a story worth sharing.

Why the UN’s new chief represents a pivotal moment for “Brand Portugal”
Published on October 13, 2016
The selection of António Guterres — Portugal’s popular and widely respected former Prime Minister — as the new secretary general of the United Nations is a bold choice for world’s largest international organization, an historic milestone for the people of Portugal, and an unprecedented opportunity to enhance Portugal as a brand at a critical time for the nation.Just as companies must carefully nurture their brand image to achieve success, a country’s reputation - how it positions itself and is perceived by others - is vital in helping it to attract foreign investment, boost tourism,(...)
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Britain's Brexit branding: A marketing lesson Theresa May should take to the United Nations
Published on September 19, 2016
Today, Prime Minister Theresa May will make her debut at the UN General Assembly in New York. In the wake of Britain’s vote to leave the European Union, it is a significant opportunity for her to define the nation’s brand in a post-Brexit world and to lay out her vision for the UK’s role in international diplomacy, trade, business, and more.As the dust settles on the referendum there is still considerable concern and uncertainty about what the future may hold for Britain. Commentators on both sides have made strong claims about the impact the decision will have on t(...)
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How to Fight Terrorism and Win
Published on August 5, 2016
In the wake of the brutal terrorist attacks in Rouen, Nice, Wuerzburg and Ansbach, and during a summer that has seen innocent civilians killed in cities from Istanbul to Orlando to Dhaka, we can no longer be politically correct. We can no longer stand by while public and private leaders fail to take action to protect their citizens and customers. As a mother and a father, as a Jew born in the Arab world and a Christian born in Europe and as global citizens who now live between the Middle East, the United States, Africa and Europe, it is our responsibility to use our platform to raise our (...)
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Pandemics: As Great a Threat as Global Climate Change
Published on February 22, 2016
The Global Health Risk Framework Commission, convened by the National Academy of Medicine and chaired by Peter Sands, has delivered a very important report on what I think is the issue with the highest ratio of seriousness to policy preparation in the global system. Indeed, I believe the threat to global well-being from pandemics over the next century is comparable to the threat from global climate change.The global mortality rate from the flu pandemic of 1918 was 7,000 times as large as from the recent Ebola outbreak. AIDS profoundly changed the human experience in Africa. No one knows the pr(...)
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Is the African Education System Broken?
Published on February 6, 2016
Does the African education system deliver young people that are equipped for the jobs available? Is there enough funding available for vocational training and apprenticeships to get young people into work as quickly as possible.Regional challenges Underemployment and unemployment in sub-Saharan Africa is higher than most regions of the developing world. The International Labor Organization (ILO) reports that labor markets in developing countries are challenged by an oversupply of labor, a scarcity of capital and a combination of traditional and “modern” economies (ILO, 2013). (...)
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