Richard Attias & Associates is a
that creates and implements
to support the vision of our clients.
OUR MISSION is to help nations, leaders and corporations build their global influence, catalyze innovation and lead the global exchange of IDEAS.
OUR DREAM is to improve the global economy through a committed community of leaders dedicated to job creation for the NEXT GENERATION.
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Leadership in the 21st century is not as much about creating knowledge, as it is about being able to organize it, contextualize it and from it, derive informed and inspired insights. Armed with our understanding of different cultures and our ability to recognize future trends, we work with our clients to develop and execute programs that innovatively catalyze their agenda.

Our Ecosystem

Information is our asset and our team is our backbone to create:

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The New York Forum Institute

Our Advisory Services are provided through the New York Forum (NYF) Institute, a not for profit foundation. We focus on the flow of capital to emerging economies, capturing and creating value in the globalized economy for our members.

Leveraging our deep-seated, long-term relationships, developed over years of connecting senior leaders from the private and public sector, we fundamentally understand what's required to enter the high growth, high potential economies of the Global South.

We work closely with global companies and countries looking to facilitate investments into these regions, particularly emerging countries to support jobs creation.

This is done through strategic follow up, and working to ensure that conversations are converted into commitments.

We are particularly well positioned given our extensive knowledge of the local counterparties in the countries where we operate.

Founder & Team

Richard Attias has built an unrivaled reputation for advising global leaders, corporations and nations on how to build their global influence, catalyze innovation, and mobilize populations. He has provided clients across sectors with hands on assistance in: branding and strategic communications, the development of public-private partnerships, and investment in emerging markets.

This talent for anticipating and managing the most pressing issues of our time, activating global networks, and inspiring innovation is based on his unique experience curating communities of senior leaders, developed over decades with leading platforms that he produced, including: The New York Forum and The New York Forum AFRICA; the World Economic Forum Annual Meeting in Davos; the Clinton Global Initiative, the Nobel Laureates Conference and the Doha Goals Forum to name a few.

Before establishing Richard Attias & Associates, now part of WPP, Attias served as advisor to the Emirate of Dubai where he devised a comprehensive branding strategy for the Government. Prior to that, Richard started his career at IBM, then founded several companies in the IT Industry and in the Global Communications field. He also spent a decade at the media conglomerate Publicis Groupe, where he most recently served as Executive Chairman of Publicis Events Worldwide and designed more than 1,000 events for global corporations.

A global citizen originally from Morocco, Attias completed his studies in civil engineering and earned a master’s degree in mathematics and physics. He has lived in France, Switzerland, Japan, Dubai and the United States.

His Public Sector clients have included: the African Development Bank, Bahrain, Brazil, China, Dubai, France, Gabon, Republic of Congo, Jordan, Morocco, Qatar, Saudi Arabia, Senegal, South Africa, Tunisia, UAE, UK, United Nations and USA.

His Private Sector clients have included: Avaya, EDF, IBM, Lenovo, L'Oreal, Airbus, The New York Times, Renault Nissan, Sanofi-Aventis and Sony.


Headquartered in New York City since 2009, Richard Attias & Associates is made up of a globally minded and culturally diverse team of experienced professionals. We have over 200 years of cumulative expertise in building innovative live initiatives, speaker and audience engagement, thought leadership, business journalism, strategic marketing and communication, branding, project management, production and logistics. Our staff have graduated from many of the world's top schools including Columbia, Harvard, HEC, the London School of Economics, Oxford, Princeton and Yale.

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Published on 06 Feb. 2016Deliver students that are qualified for the jobs that are available Does the African education system deliver young people that are equipped for the jobs available? Is there enough funding available for vocational training and apprenticeships to get young people into work as quickly as possible?Regional challenges Underemployment and unemployment in sub-Saharan Africa is higher than most regions of the developing world. The International Labor Organization (ILO) reports that labor markets in developing countries are challenged by an oversupply of labor, a scarcity of capital and a com(...)
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L'Afrique, terre de joint-ventures
Published on 30 Sept. 2015AFRIQUE - Ce n'est un secret pour personne : l'Afrique est depuis une dizaine d'années l'un des principaux moteurs économiques de la planète. Nous l'avons écrit, vécu, mis en scène et assumé toutes les critiques affirmant que nous sommes d'irresponsables utopistes. Un temps propice aux investissements étrangers, elle voit cependant les apports financiers extérieurs diminuer peu à peu. La pratique des joint-ventures, telle que préconisée et suggérée depuis bientôt 3 ans voit enfin le jour. Elle pourrait inverser la tendance."L'Afrique continuera de monter en puissance dans les di(...)
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Egypt Economic Promises
Published on 25 Mar. 2015A hub between the Arab world, Africa, Asia and Europe, Egypt has all the cards in hand to become one of the world's economic champions. With its diversified economy and dynamic demography, the country can and should rely on its dynamism, which is built on the back of enthusiasm and creativity.The Egyptian civilization occupies a special place in the history of humanity. Not only are we still fascinated by its pyramids and millennium temples, but contemporary Egypt remains a landmark. From the al-Azhar university (pillar of theological Muslim erudition) and its leading role in the region in the(...)
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Les promesses économiques de l'Egypte
Published on 25 Mar. 2015INTERNATIONAL - Passerelle entre le monde arabe, l'Afrique, l'Asie et l'Europe, l'Egypte a toutes les cartes en main pour devenir l'un des nouveaux champions de l'économie mondiale. Fort d'une économie diversifiée et d'une démographie dynamique, le pays peut aussi et surtout s'appuyer sur son dynamisme fait d'enthousiasme et de créativité.La civilisation égyptienne occupe une place à part dans l'histoire de l'humanité. Non seulement ses pyramides et ses temples millénaires continuent de nous fasciner, mais l'Egypte contemporaine reste un repère. De l'université al-Azhar (pilier de (...)
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Davos 2015: A New Global Context
Published on 22 Jan. 2015In a discussion around globalization today it is near impossible to not take notice of the major gap between the “autistic” view of globalization, as reflected by the corporate jargon that has become the hallmark of Davos, and the realities of the simmering disturbances that were protested in Paris on 11 January 2015.  The march in the French capital was an unprecedented mobilization of people standing up to terrorist barbarism, and a strong defense of democratic values against hatred and violent extremism.  Regrettably, another world event, the massive slaughters (...)
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USA - New York
555 Madison Avenue, 17th Floor
New York, NY 10022 USA
P: +1 212 794 8801
F: +1 212 794 8677
UK - London
c/o Global Counsel
5 Welbeck Street, London
P: +44 7767 628000
FRANCE - Paris
37, avenue Pierre 1er de Serbie
75008 Paris France
P: +33 1 42 68 83 90
F: +33 1 42 65 04 84
MOROCCO - Casablanca
Rue Soumaya
Residence Shehrazade 3, 5ème étage, No. 22 Palmiers
Casablanca – Morocco
Dubai Media City Building 8 Office 63
PO Box 283516 Dubai UAE
P: +971 44 32 07 17
F: +971 44 23 07 06