Richard Attias & Associates is a
that creates and implements
to support the vision of our clients.
OUR MISSION is to help nations, leaders and corporations build their global influence, catalyze innovation and lead the global exchange of IDEAS.
OUR DREAM is to improve the global economy through a committed community of leaders dedicated to job creation for the NEXT GENERATION.
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Leadership in the 21st century is not as much about creating knowledge, as it is about being able to organize it, contextualize it and from it, derive informed and inspired insights. Armed with our understanding of different cultures and our ability to recognize future trends, we work with our clients to develop and execute programs that innovatively catalyze their agenda.

Our Ecosystem

Information is our asset and our team is our backbone to create:

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The New York Forum Institute

Our Advisory Services are provided through the New York Forum (NYF) Institute, a not for profit foundation. We focus on the flow of capital to emerging economies, capturing and creating value in the globalized economy for our members.

Leveraging our deep-seated, long-term relationships, developed over years of connecting senior leaders from the private and public sector, we fundamentally understand what's required to enter the high growth, high potential economies of the Global South.

We work closely with global companies and countries looking to facilitate investments into these regions, particularly emerging countries to support jobs creation.

This is done through strategic follow up, and working to ensure that conversations are converted into commitments.

We are particularly well positioned given our extensive knowledge of the local counterparties in the countries where we operate.

Founder & Team

Richard Attias has built an unrivaled reputation for advising global leaders, corporations and nations on how to build their global influence, catalyze innovation, and mobilize populations. He has provided clients across sectors with hands on assistance in: branding and strategic communications, the development of public-private partnerships, and investment in emerging markets.

This talent for anticipating and managing the most pressing issues of our time, activating global networks, and inspiring innovation is based on his unique experience curating communities of senior leaders, developed over decades with leading platforms that he produced, including: The New York Forum and The New York Forum AFRICA; the World Economic Forum Annual Meeting in Davos; the Clinton Global Initiative, the Nobel Laureates Conference and the Doha Goals Forum to name a few.

Before establishing Richard Attias & Associates, now part of WPP, Attias served as advisor to the Emirate of Dubai where he devised a comprehensive branding strategy for the Government. Prior to that, Richard started his career at IBM, then founded several companies in the IT Industry and in the Global Communications field. He also spent a decade at the media conglomerate Publicis Groupe, where he most recently served as Executive Chairman of Publicis Events Worldwide and designed more than 1,000 events for global corporations.

A global citizen originally from Morocco, Attias completed his studies in civil engineering and earned a master’s degree in mathematics and physics. He has lived in France, Switzerland, Japan, Dubai and the United States.

His Public Sector clients have included: the African Development Bank, Bahrain, Brazil, China, Dubai, France, Gabon, Republic of Congo, Jordan, Morocco, Qatar, Saudi Arabia, Senegal, South Africa, Tunisia, UAE, UK, United Nations and USA.

His Private Sector clients have included: Avaya, EDF, IBM, Lenovo, L'Oreal, Airbus, The New York Times, Renault Nissan, Sanofi-Aventis and Sony.


Headquartered in New York City since 2009, Richard Attias & Associates is made up of a globally minded and culturally diverse team of experienced professionals. We have over 200 years of cumulative expertise in building innovative live initiatives, speaker and audience engagement, thought leadership, business journalism, strategic marketing and communication, branding, project management, production and logistics. Our staff have graduated from many of the world's top schools including Columbia, Harvard, HEC, the London School of Economics, Oxford, Princeton and Yale.

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Richard Attias & Associates Creates an International Advisory Board Published on 18 Apr. 2016Press ReleaseRichard Attias & Associates Creates an International Advisory BoardNew York, April 18, 2016 – Richard Attias & Associates has formed an advisory board composed of well-known and high-ranking international members. This advisory body will provide strategic information to RA&A’s clients: nations, governments, international organizations, and corporations. This approach is part of the repositioning RA&A has undertaken notably since WPP, the world’s largest global communications group, acquired a stake in its capital.With more than 100 projects implemented in the(...)
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Richard Attias & Associates se dote d’un Conseil Consultatif International Published on 18 Apr. 2016Communiqué de presseRichard Attias & Associates se dote d’un Conseil Consultatif InternationalNew York, le 18 avril 2016 – Richard Attias & Associates constitue un conseil consultatif composé de personnalités internationales de haut rang. Cet organe de réflexion fournira des orientations stratégiques qui bénéficieront aux États, aux gouvernements, aux organisations internationales et aux entreprises, clients de RA&A. Cette approche s’inscrit dans l’évolution du positionnement de Richard Attias & Associates, notamment depuis l’entrée dans son capital de WPP, (...)
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Pandemics: as great a threat as global climate change
Published on 22 Feb. 2016Lawrence H. Summers, Charles W. Eliot University Professor and President Emeritus, Harvard UniversityThe Global Health Risk Framework Commission, convened by the National Academy of Medicine and chaired by Peter Sands, has delivered a very important report on what I think is the issue with the highest ratio of seriousness to policy preparation in the global system. Indeed, I believe the threat to global well-being from pandemics over the next century is comparable to the threat from global climate change.The global mortality rate from the flu pandemic of 1918 was 7,000 times as large as from t(...)
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Richard Attias: Les Etats sont avant tout des marques
Published on 09 Feb. 2016Les Etats, les gouvernements ont tous une priorité absolue: attirer de l’investissement international, fondamental pour diversifier l’économie et créer des emplois. Pour cela, il faut d’abord promouvoir la marque d’un pays. Les Etats ont commencé à réaliser qu’ils étaient une marque, confie Richard Attias, président de Richard Attias &Associates.  Au même titre que dans les entreprises, ils ont aussi une capacité à être des marques qui vont attirer des investisseurs, des visiteurs qui vont rendre fières leurs populations.- L'Economiste: Certains Etats parmi vos (...)
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Published on 06 Feb. 2016Deliver students that are qualified for the jobs that are available Does the African education system deliver young people that are equipped for the jobs available? Is there enough funding available for vocational training and apprenticeships to get young people into work as quickly as possible?Regional challenges Underemployment and unemployment in sub-Saharan Africa is higher than most regions of the developing world. The International Labor Organization (ILO) reports that labor markets in developing countries are challenged by an oversupply of labor, a scarcity of capital and a com(...)
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USA - New York
555 Madison Avenue, 17th Floor
New York, NY 10022 USA
P: +1 212 794 8801
F: +1 212 794 8677
UK - London
c/o Global Counsel
5 Welbeck Street, London
P: +44 7767 628000
FRANCE - Paris
37, avenue Pierre 1er de Serbie
75008 Paris France
P: +33 1 42 68 83 90
F: +33 1 42 65 04 84
MOROCCO - Casablanca
Rue Soumaya
Residence Shehrazade 3, 5ème étage, No. 22 Palmiers
Casablanca – Morocco
Dubai Media City Building 8 Office 63
PO Box 283516 Dubai UAE
P: +971 44 32 07 17
F: +971 44 23 07 06